amazon brand equity

Amazon OOH in Times Square

Amazon Brand Equity

A campaign as big as Amazon.

The Ask

Affirm Amazon Ads’ role as a powerhouse inmedia and creative marketing.Make it known to all marketers, brands andagencies that Amazon Ads is an essentialplace to build modern brands.

The Opportunity

First global, integrated campaign ofthis scale for the brand.Shift the perception of what Amazon Adsproperties can do to build brandsin all verticals.

Out Of Home

“Your brand. Their world.” played at the centerof the advertising universe — taking over theTimes Square Spectacular, Marriott Marquee,Hudson Yards, Link NYCs and bus sheltersaround the city.
Amazon OOH in Times Square

Social

“Your brand. Their world.” played at the centerof the advertising universe — taking over theTimes Square Spectacular, Marriott Marquee,Hudson Yards, Link NYCs and bus sheltersaround the city.

The Ask

Affirm Amazon Ads’ role as a powerhouse inmedia and creative marketing.Make it known to all marketers, brands andagencies that Amazon Ads is an essentialplace to build modern brands.

The Opportunity

First global, integrated campaign ofthis scale for the brand.Shift the perception of what Amazon Adsproperties can do to build brandsin all verticals.